What I do
B2B SaaS marketing services
Five services. One accountability model: pipeline, not pageviews. Each page below has full scope, process, and proof. Start here if you're not sure which one fits your situation.
How do you choose the right B2B SaaS marketing service?
Most pipeline problems trace back to one of five root causes. Identifying the right one first means your budget goes toward the fix, not more activity that doesn't move revenue.
If you're not getting enough organic traffic, you have an SEO and GEO copywriting problem. Your content needs to rank in Google and get cited by AI platforms before conversion copy can do its job.
If you're getting traffic but not converting it, you have a conversion copywriting problem. Your pages need persuasion architecture, not a rewrite of the headlines.
If your leads go cold between first touch and sales conversation, you have an email copywriting problem. Your nurture sequences need to maintain momentum through a buying cycle that takes weeks or months.
If you need campaigns, channels, and content connected to a shared pipeline target, you have a demand generation problem. The issue isn't any individual channel. It's that nothing is working together toward a revenue number.
If all of the above exist at once, or if nobody on your team can diagnose which problem is actually causing the pipeline gap, you may need fractional CMO leadership to set the right priorities before any execution begins.
Not sure? A 20-minute call is usually enough to diagnose it. Book one here.
Services
SEO and GEO Copywriting
Content that ranks in Google and gets cited by AI platforms. Built for B2B SaaS teams that need organic search to source qualified pipeline, not just traffic.
Explorance: 7x organic visibility growth, $1.92M in sourced pipeline, 5.5x AI-platform session growth in 12 months.
View service →Demand Generation
Pipeline-backward strategy and execution that connects campaigns, content, and channels to a shared revenue target.
Fortra: 700+ SQLs and $5.8M in pipeline in 2023 through coordinated content and campaign execution.
View service →Conversion Copywriting
Landing pages, sales pages, and web copy built on voice-of-customer research and persuasion architecture that moves buyers from consideration to action.
Explorance: conversion-optimized content architecture contributed to $1.92M in pipeline and 5.5x AI-platform session growth.
View service →Email Copywriting
Sequences, lifecycle flows, and campaigns that maintain momentum through long B2B buying cycles and convert pipeline, not just open rates.
Fortra: email-driven nurture contributed to 700+ SQLs and $5.8M in pipeline as part of a coordinated campaign strategy.
View service →Fractional CMO
Senior marketing leadership embedded in your team on a part-time basis. Strategy, team direction, and pipeline attribution for B2B SaaS companies that need an operator, not an advisor.
Explorance: fractional CMO leadership drove 7x organic growth, $1.92M in sourced pipeline, and 70–80% reduction in GTM execution time.
View service →Pricing overview
Each service has its own pricing structure detailed on its dedicated page. Here's the range across all five.
SEO and GEO Copywriting
From $1,500
Per project or monthly retainer
Demand Generation
From $4,000/mo
Monthly retainer
Conversion Copywriting
From $2,200
Per project or monthly retainer
Email Copywriting
From $750
Per project or monthly retainer
Fractional CMO
From $5,000/mo
Monthly retainer
For bundled engagements or project-based consulting outside a retainer, email hello@afishcalledmatt.com to discuss scope.
How every engagement starts
Discovery call
20 minutes to understand your goals, audience, and pipeline gaps. No prep needed from your side.
Research
Voice-of-customer analysis, competitor review, and intent mapping. Depth varies by service: SEO engagements include keyword research, demand gen starts with a pipeline audit, conversion engagements include review mining and objection mapping.
Strategy and structure
You see the plan before any copy is written or any campaign goes live. Messaging hierarchy, content architecture, channel strategy, or 90-day roadmap depending on the service. We align here before execution begins.
Execution
Copy delivered in Google Docs with strategic annotations. Campaigns built inside your existing tools. Systems documented so your team can run them independently.
Review and optimize
Performance reviewed against pipeline outcomes, not vanity metrics. For retainer clients, monthly reporting connects every marketing activity to revenue impact.
Common questions about these services
How do I know which service I need?
Start with your biggest pipeline gap. Not enough organic traffic: start with SEO copywriting. Traffic but low conversion: start with conversion copywriting. Leads going cold: start with email copywriting. Nothing connecting to revenue: start with demand generation. If you're unsure, a 20-minute call is enough to diagnose it.
Can I bundle multiple services?
Yes. Many clients start with one service and expand as the system matures. Bundled engagements combining SEO content, email sequences, and conversion pages are structured as monthly retainers with shared pipeline targets.
What industries do you work with?
B2B SaaS, with specific depth in HR tech, cybersecurity, and project management software. The methodology works for any B2B company with a considered buying cycle and a sales team that depends on marketing for pipeline.
Do you work with existing teams or replace them?
Alongside, not instead of. Most clients have an in-house marketer or content manager who handles publishing and distribution. I deliver strategy, research, and finished copy. For fractional CMO engagements, I work inside your tools and team meetings.
How do you measure results?
Pipeline sourced or influenced through the work I produce. Supporting metrics include organic rankings, conversion rates, email engagement, and AI citation frequency. Every metric connects back to revenue impact.
Is your work AI-assisted or human-written?
I use AI for research, SERP analysis, and outline acceleration. All final copy is written and edited by me. AI reduces research time by 70–80% without compromising originality or strategic judgment.
Not sure which service fits your situation? Start with a 20-minute call. We'll diagnose the problem first.